Friday, 21 September 2012
Task 3 Advert analysis
This advert Cadburys advert is comedy to sell Cadburys chocolate to the public. This advert makes people laugh and feel cheery.
The place they are in is in a photo shoot.
The main plot to the advert is that it is 2 kids who are about to get there photos done then the man who is taking the photo leaves the frame and they start dancing with there eyebrows with the music.
The types of camera angles used are... Close ups, medium shots, zooming in and out, high angle shots and low angle shots. The reason the developers done this many shots for just two kids sitting down is because
The style of editing is that it is a normal pace at even when the music starts but as the music starts to get quickeer so does the pace of the editing.
The miss-en-sence: Whats in the frame is that it it has all the things for a camera shot and then there is the children, at one point it has the boys watch in a close up only for a brief moment also there was a man who was in the frame but then left to cheek something by the look of it. Finally at the end the girl somewhere gets a pink ballon and uses it to play along with music.
Wednesday, 12 September 2012
Task 2 Advert styles
Styles of adverts are different and strive away from types of adverts like non-realistic or realistic. Styles of adverts is what they do to grab the audiences attention so that they will buy the product, service or give to charity.
These are the styles: humour, parody, shock, surrealism,
John West red salmon Advert – (Humour) Another This advert is very humorous and random in terms of the concept and style.The advert contains a lot of humor as the man fights the bear over some salmon for that he wants to put in a can, but even it gets even funnier when the bear fights back in a funny way as if he is boxing.The hidden style of camera work in this advert gives us the impression that this was a real event, and makes the audience feel in the moment, although it was obviously staged.The common reaction to this advert is at first confusion,and then laughter, proving that this adverts main style is humour.This also makes the advert very memorable and prominent over other ads.This style works for this advert as the concept is very funny and weird, helping the brand name become more know among people who view this ad. The devices used in this advert are successful because they are used in a very original way which helps maintain a strong and humorous image of the brand with the viewers.
Parody. This advert is one in a series of old spice commercials, and each of them more random than the previous. The whole premise of the Old spice ads are to be as random as possible and challenge conventional adverts, which makes them parodies.The common reaction to these ads is to laugh in confusion as a lot of the things that happen in the ads make no sense, which helps add to the memorability of the advert. The is style of advert is appropriate for this product, because they use a ‘dream man’, a horse, a beach etc. which is very normal ideas of what people (some women) want in their life, but men will also want to be like the man in some ways.
Sex Appeal. This advert uses sex appeal (and some humour) to grab the attention of the audience (mainly men), as in the ad there are loads of women in bikinis running towards one man.This style of advertising makes the audience want to look advert a little longer because of the women, which is a smart style which improves how people remember the advert. This style of advertising is definitely appropriate for this product, as Lynx is aimed at a male audience, and therefore will take more notice of sex appeal than other styles. This make the advert very successful, because it suggests that if you use Lynx, you will attract a lot of female attention because of it.
Famous Faces. This advert uses a famous face to help promote Sky. There are many people who look up to David Beckham as a role model, and what this does is helps promote sky, which is using all of Sky’s services. Having a famous face in the advert will also make the advert more memorable as famous people like David have a large following who will spread the word and remember the advert well. This style of advertising is appropriate for the company they are trying to promote, because Sky is a huge company, and by using a famous face in their ad, will remind the audience of that, and that they can provide good services,‘worthy’ of famous people.This advert is very successful as it displays all of Sky’s services whilst showing a famous person use them.
Go Compare (FML) - (Repetition) This advert uses repetition of the company name throughout most of the advert, this technique makes the audience remember the name faster. Many react to this advert negatively as they find it annoying, but this is also a method of making them remember the company name. This style is appropriate for this advert as it gives a clear message about how prominent the company is over others.This also makes the advert successful as more people will remember it, as well as their name. Many different adverts use this style of advertising which annoys people into remembering the advert because of the repetition it uses.
Shock. This advert uses shock to to get their point across about wearing seat belts.This technique shocks the audience into remembering the message of the advert and also gives the audience a surprise, especially in the shots with graphic violence.This make the audience remember the advert more vividly. This technique is appropriate for this ad, because this kind of message requires a more intense and shocking visual aspect in order for people to remember it and take the advice of the advert.This advert is successful, as it gets its moral across and sticks with the viewer more than other adverts.
Skoda Fabia - (Intertexuality) This advert makes the audience feel very a cheerful as the music in the background is music from ‘The Sound of Music’ which many people will recognise and know the music. Also, the clever and creative idea to build a car out of things like cake and jelly so this is referencing to peoples favorite things. These techniques definitely make the advert more memorable and help it stand out from the others. Also this advert helps to sell the slogan of this particular ad ‘Full of lovely stuff. This works for the product as it suggests that the car is quite luxurious and it that you would enjoy it.
These are the styles: humour, parody, shock, surrealism,
Intertextualit, repetition, sex and famous faces.
Sony Bravia Advert – (Surreal) This is a very surreal and unique advert in terms of the concept and method of creation, as it is an animated advert, which gives a nice look in its self, but it was also made in a busy street whilst people walk on by. Later into the advert the amount of effort which went in to the quality is clear, suggesting a very high budget. This surreal concept gives the audience a very nostalgic and warm feel as for many, this would bring back a lot memories of old animated series in the 90s like Wallace and Gormit. The concept also gives the advert more memorability as people can appreciate the work that went into it and how impressive it looks. Also I think that the style of the advert is very appropriate for the product they are trying to promote, because the reason for the advert is to give the idea of a colourful image of their product,which is shown via the multi-coloured rabbits.This advert is successful because it makes its point, whilst using a very well known and nice looking technique.
John West red salmon Advert – (Humour) Another This advert is very humorous and random in terms of the concept and style.The advert contains a lot of humor as the man fights the bear over some salmon for that he wants to put in a can, but even it gets even funnier when the bear fights back in a funny way as if he is boxing.The hidden style of camera work in this advert gives us the impression that this was a real event, and makes the audience feel in the moment, although it was obviously staged.The common reaction to this advert is at first confusion,and then laughter, proving that this adverts main style is humour.This also makes the advert very memorable and prominent over other ads.This style works for this advert as the concept is very funny and weird, helping the brand name become more know among people who view this ad. The devices used in this advert are successful because they are used in a very original way which helps maintain a strong and humorous image of the brand with the viewers.
Parody. This advert is one in a series of old spice commercials, and each of them more random than the previous. The whole premise of the Old spice ads are to be as random as possible and challenge conventional adverts, which makes them parodies.The common reaction to these ads is to laugh in confusion as a lot of the things that happen in the ads make no sense, which helps add to the memorability of the advert. The is style of advert is appropriate for this product, because they use a ‘dream man’, a horse, a beach etc. which is very normal ideas of what people (some women) want in their life, but men will also want to be like the man in some ways.
Sex Appeal. This advert uses sex appeal (and some humour) to grab the attention of the audience (mainly men), as in the ad there are loads of women in bikinis running towards one man.This style of advertising makes the audience want to look advert a little longer because of the women, which is a smart style which improves how people remember the advert. This style of advertising is definitely appropriate for this product, as Lynx is aimed at a male audience, and therefore will take more notice of sex appeal than other styles. This make the advert very successful, because it suggests that if you use Lynx, you will attract a lot of female attention because of it.
Famous Faces. This advert uses a famous face to help promote Sky. There are many people who look up to David Beckham as a role model, and what this does is helps promote sky, which is using all of Sky’s services. Having a famous face in the advert will also make the advert more memorable as famous people like David have a large following who will spread the word and remember the advert well. This style of advertising is appropriate for the company they are trying to promote, because Sky is a huge company, and by using a famous face in their ad, will remind the audience of that, and that they can provide good services,‘worthy’ of famous people.This advert is very successful as it displays all of Sky’s services whilst showing a famous person use them.
Go Compare (FML) - (Repetition) This advert uses repetition of the company name throughout most of the advert, this technique makes the audience remember the name faster. Many react to this advert negatively as they find it annoying, but this is also a method of making them remember the company name. This style is appropriate for this advert as it gives a clear message about how prominent the company is over others.This also makes the advert successful as more people will remember it, as well as their name. Many different adverts use this style of advertising which annoys people into remembering the advert because of the repetition it uses.
Shock. This advert uses shock to to get their point across about wearing seat belts.This technique shocks the audience into remembering the message of the advert and also gives the audience a surprise, especially in the shots with graphic violence.This make the audience remember the advert more vividly. This technique is appropriate for this ad, because this kind of message requires a more intense and shocking visual aspect in order for people to remember it and take the advice of the advert.This advert is successful, as it gets its moral across and sticks with the viewer more than other adverts.
Skoda Fabia - (Intertexuality) This advert makes the audience feel very a cheerful as the music in the background is music from ‘The Sound of Music’ which many people will recognise and know the music. Also, the clever and creative idea to build a car out of things like cake and jelly so this is referencing to peoples favorite things. These techniques definitely make the advert more memorable and help it stand out from the others. Also this advert helps to sell the slogan of this particular ad ‘Full of lovely stuff. This works for the product as it suggests that the car is quite luxurious and it that you would enjoy it.
Monday, 10 September 2012
Types of adverts Task 1
This advert has a non-realistic theme in it. This advert is animation advert This advert is a realistic advert which relates to normal people in the public.This advert is a plain text advert which is good because its cheap and it goes straight to the point and very cheap. This is a standalone advert which has been only done once by that company and never done it again.
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