Task 5 Unit 30 Types of research

It is important to conduct research for your future advert because if you don't you may get things wrong and actually cause problems.
But there are many types of different reseach you can do to help you.

The three major types of research
Audience research    (Who?)
Market research        (What?)
Production research  (How?)

Audience research
Audience research is when the researchers study the buyers and the people who will watch the advert. Another thing is that they will look into where the audiences lives so that they don't sell things tractors in london. Or maybe finding how much people earn in a certain area so then they don't promote a product in that certain area what people can't afford.

Market research  
When it comes to to market research you need to know how much of that product or style of advert is already out there because you don't want to go into already large market of it. The reason you do this is because if you do then you shall be going up all kinds of competitors. Or maybe theres a lot of types of those products on the market.

Production research
Production research is when you look on the market to see how it is doing on the market and how would your product do and if people would like it.

Then comes general research to help with the 3 types of research these are:

Four main types of research

• Primary research; primary research is when you research the product that you are going to be advertising. The pros of researching yourself is that you know exactly what you are looking for. but the cons are that it could take long and be irritating  find the right information.
• Secondary research; secondary research is when you are using someone else's research but making little changes to it. The pros of using secondary research is that it is quick and you can focus on more important things. But the cons of using secondary research is that the information could be all wrong and you would have to spend longer looking for more information.
• Quantitative research; quantitative research is when you're talking about numbers such as the audiences age or their gender. The pros of quantitative is that you will be able to find the basic information very easily. The cons of quantitative research is that you might not be able to receive the information because of confidentiality of some of the audiences.
• Qualitative research; qualitative research is when you find out personal information about the audience to find out if your product is going to be suited the right audience. The pros of using qualitative research is that you can find the best audience for your product. The cons of qualitative research is that it is going to be time consuming to try and find the answers out.

ASA, OFCOM and banned adverts. Task 4

Task 4

The ASA is the company that watches over the adverts in the UK... If the adverts dont meet the standards of there regulations they can ban that advert. ASA protects us from multiple promblems with Adverts like the too violent ones, too sexual or the misleading ones from the public. Also with OFCOM they represent the ideas of the public and they have the ability to fine and restrict compacts if the public seem to have a problem and protecting them from things that can harm the public, for example they can help the ASA to ban adverts for the interest of the public.

Banned Adverts.
There have been many banned adverts over the years for things like they where misleading, too sexual, too violent, offending an certain type of people or religion and finally it even could be to frightening or distressing for the public. The reason these are ban so it doesn't offend the public and mentally scar children or the elderly.


Example:
 
The reason this advert is banned because of multiple problems and offending things it presents. The first it does is offend a certain type of people, The chavs as they refer to them in this advert the reason the public may not like it is because it may seem like them and in the advert he says offensive sentences like 'No down you go my orange friend'. The second thing is that it seem quite violent and distressing because he has a gun which is full of tranquillisers but when they shoot someone it seems like they have been killed how they full over as well at the beginning of the video you see two pictures, one of some people having a fight and the other of some some very drunk girls sitting in there trash. The last thing is they refer there ad 'for the civilised people and the irish' which may offend the public as well.