Tuesday, 25 June 2013

Assignment 4 Task 2

For this post I shall writing about what I need to do is plan a focus group and a survey monkey, the reason I need is for qualitative and quantitate information.
The methods that i have used to collect my feedback is by using a focus group and by creating a survey on Survey Monkey. I have chose these two because they are the easier ways of getting feedback and it is also the best way of getting feedback

Question for the Focus group.


  1. What is the point of this advert?
  2. Who do you think is the target audience?
  3. Do you think the use of the dog, construction work and the girl speaking on the phone was a good idea?
  4. Is there any point in the advert that you feel should be changed?
  5. Can you please rate this advert in between 10 being highest and 1 being the lowest?
  6. Did you enjoy watching this advert?


The reason I am doing a focus group is because I need qualitative information because I need to use it all in my evaluation and sort out all it. Also another thing I had to do to get information for my research

 and that was survey monkey.

For survey monkey I have to make a survey and post it up on my blog so that people can go on my blog and do complete it so I can get the results I need for it, with all this information from both of Survey Monkey and the focus group I done needs to be collected so that I can analyse it.

Friday, 21 June 2013

Assignment 4 Task 1

This post shall be on about how useful I found the pre-production plans for my advert. Generally I did find the pre-production plans quite useful for the help of my advert.  When it came to the advert I did use the pre-production plans but i didn't use them that much on the way of helping me.


Risk Assessment – I used my risk assessment to make sure that we was always away from any types of dangers such as moving cars or construction machines. I used it this way because it had all the dangers that we come up against when we were filming in a public area. This document was useful because it helped us make sure that we were out of the way of moving cars and that we didn't film to close to the construction works. I would improve my document by saying what other risks there are when I am going out filming. The document was a very useful document because I knew what the main risks were and because of this the rate of any risk had reduced.

Proposal – I only used my proposal for finding the right location and planning what we were going to film and how we was going to do it. I used it this way because my advert had to be based on my proposal so I tried basing my advert as much on my proposal as possible so it will achieve the idea that I proposed. My proposal was useful because I was able to make my advert the way I wanted it to because I could base it around my proposal which is ho w I wanted to do everything. I would improve my document by writing in more scenes for is to film so more was happening in the advert. This was one of the main useful documents because I was able to film my whole advert because it was all wrote down and I was able to follow the whole thing easily.  
Production Schedule – I only used my production schedule to make sure that I was in the right type of area and to make sure that I have all the equipment that I am going to need when I was filming. I used it this way because it was listing what problems I could come across with when I was filming such as the weather forecast being said to rain so I wouldn't be able to film because the equipment would get damaged. My document was useful because I knew where to find the right location where there is construction going on and that I could film in the street. I could improve it my adding more detail and putting in different locations if I wasn't able to film in my initial location. This document wasn't one of the main useful documents because it only said a location I could film and what I should do if a problem arises.
Production Budget - I didn't really use this pre-production document in the making of my advert because it had no relevance to the filming. It was useful for knowing how much that we was going to need to spend to try and pay for all the relevant things such as costumes and camera hire. I would improve my document more by adding more detail and saying what kind of costumes they were just encase anything happened to the costume. Overall this document wasn't really useful because i didn't really need to keep referring to it like i did with other documents.
Details - I used the details pre-production document to make sure that all the information was there for if anything went wrong so people could contact me, i made sure that all of the information on there was up to date which means that it had all the right numbers and it said who was the client and what the advert was about. The document wasn't useful for me because i already knew all of the information which was on the sheet, but it was important for the people that was helping me film just encase anything happened they could contact me. I would improve it by adding other number of people i was working with so i could contact them encase anything happened that i couldn't deal with on my own. It wasn't one of the most important documents because all of the information on the document was all my information so i already knew it.
Call sheet - I used the call sheet to say where we was all meeting and say what time we're meeting there and what we're going to do there. This document was useful because it said all the information that everyone needed to know so that the filming went along fine and so that all of the places that we may be filming at. I would improve it next time by adding more details such as the actual addresses instead of describing where the place is. The document was useful for when we first started filming but after that it wasn't really needed because everyone knew what they was going to be doing.
Contingency plan - I used my contingency plan to make sure that i wasn't doing anything wrong in my filming and that i wasn't breaking any of the rules that were set in place. My document was useful because then i knew what i was going to be doing and what i am allowed to be doing because there was a few things of what I wasn't allowed to do because I didn't want to break any rules and have to re-film. I would improve my document by saying more of what I was going to be doing and how i was going to be doing it without breaking the rules. This document was very useful because i was able to film without having to re-film any shots because I knew what I was and wasn't allowed to do.

Tuesday, 18 June 2013

Tuesday, 11 June 2013

Post-production Task 3

When I finished recording my advert I then had to come back the computer so that I can go on the computer so that I can edit all my shots together so that I can finally finish my advert altogether. Because my camera didn't use tapes I had to use my own SIM to store the shoots that I recorded on to the computer. It wasn’t that hard uploading all the recording footage because all I had to do is that I had copy it from the SIM card onto the computer, into a file and once that was all done I opened final cut express and I imported all the clips and shots on to it.



Once all clips and videos where uploaded onto to final cut express I then renamed some of the more important shots so that it could save me time when I trying to find them and to remind me that they where important to making of the advert. Also I made two bins, one for sound that I used in the advert and other was for text titles that I used in as well. The reason I made all these was so that I could keep it all organized and easy to find when I was editing my advert.



When I was making my entire advert I had to use multiple tools to help me make my whole advert, for example the Razor tool the most and it was the most important tool because it helped me cut my clips and shots so that they connected and that they look good and match each other. Another tool that I used was the pen tool, it was very useful to use because it helped me make things like sounds quieter or louder as well as making shots fade into each other. 


I used different audio recordings for my advert because I did need to use a wide variety of them. I used one obviously for the music of the advert at the end of my clip also used a dog barking sound for when my dog run across the road and jumps onto Jordan, I used it so then people actually thought she was barking at Jordan. Also another audio that I used was a sound of multiple construction works. I did have a shot of construction work going on but it wasn't really that loud so I had to go on the internet to get some sounds for it so that it actually seemed like it was loud enough to put on the beats. But for Lauren's bit in the advert was loud enough and didn't need no different audio from off the internet so it was good enough.

I sadly did not use any Live type text on my advert because I believed that I didn't have to use it.

For Importing, I only imported a couple files which where music and audio also i imported one picture of Beats for the end of my advert. I first had to download my audio from the internet onto my desktop then i had go import it onto final cut express, thats what I exactly done for the one picture as well.

Once I completely finished my advert I had to export my advert onto my desktop so then I can post it onto my youtube. When I started to export I had to do it in all HD because my camera is in HD. I all basically had to put it in High quality so that my video looked the best it could be.




Once I had my advert had been export on to my desktop I then had to go sig onto my youtube channel and then upload it. Once it was uploaded it was done.