Task 4 identifying problems

Identifying problems for my advert is because it is important to because we have make sure that it doesn't offend and harm anyone. With the record traffic near the road is dangerous so what we would do is that we would have someone stand by the road to be look out so that they can watch for any traffic to make sure we a safe and he would shout out if they saw any traffic. When it came to the dog only the owner of the dog can handle it so that it couldn't harm any that it didn't know. Plus with the dog what we did is that we didn't overwork the dog and we gave the dog water so that the dog wasn't dehydrated.

With the general public we have to make sure that they don't get into our shots because they would dislike being in the advert without there own permission, so what we would do is corner off the street where we are recording so that the public don't get into our shots. Also another problem we have is gaining permission so what we have to do is get the permission from the artist music who made the music. And finally we have to make sure that we don't promote any fake advertising in my our advert so we have to make sure we promote all the things that the beats actually do.

Task 3 Provisional findings

Advert research.

In this task Im needed to find out and research about my own advert then be able to pitch it to my whole class. One of the jobs i have to do is that i have to find out how much all the equipment, setting and actors cost as well as explaining the use of the advert and how it would intrege the customer to buy the product i am advertising.

Camera package:
What i have found on the internet is that I have found a package deal on a certain website that offer video cameras within London (http://www.londonvideocamerahire.co.uk/camera_hire.html) and this camera hire company offers me this package for 7 days, which the company gives me this whole package deal with a tripod, camera, batteries and even a mic as well. This deal seems very cheap and well worth investing in to produce the advert, there is an image bellow showing the deal and the price.

Lighting:
We might have to use lighting, the only reason for this is because we might have to use the lighting to shine off the beats headphones. Also it would be better if we done a winter look in the advert only because it is basically christmas and winter now so it would be better to persuade the public to buy the Beats headphones now.

Costumes and props:
For costume and props all that is really needed is people dressed in normal clothes for the advert so  either they can provided them self with them or can do that as well but on for a cheap set of clothes so the clothes should only come up to the amount of £100. What else is needed is the actual beats that shall be in our advert. What I have got is an pair already.

Actors and actress:
Actors we need to get only have four of them. This is mainly because the advert wont be based around the actors, it shall mainly be based on the Beats by Dre because that is the product we are trying to sell. So we would only need the actors for some hours a day so we would need to rent them out an hour, so i have found out on the internet that we could rent out 4 actors for £50 an hour.

Adverts Ideas Task 2

For my advert ideas what I have in mind is:
Brussels
Potatoes
Dog food
Dog's for sale
Couche's for sale


The main two ideas that I have is brussels and potatoes.
 But the one i shall do is brussels because i have a main idea around it. What i shall do is baically base the brussels advert like a child abuse advert so it is basically a parody of them types of adverts.
we have decided to use brussels cause we have generated an idea about the because it is very close to christmas. Also the reason we wanted to do an advert for it is because there has never really been an advert about adverts about brussels sports so I thought we could be the first.

Once I have decided That I was doing Brussels sprouts for my advert I had to do a story board and that is currently at the bottom of the post.

After I finished working with this storyboard and doing more work on this idea, I decided that it would be better if I changed the idea for my advert. What I decided to do is change my advert on for Dre Beats, here is the storyboard that I drew, This was a better idea to do because the brussels idea was harder to make. This idea is more simple and easier to make.

Planning Task 1 Target audience survey

In order to find out about my product and it audience, i have made a survey which I have made below for people to fill out.

Click here to take survey

Task 1 results from the survey.

This post is talking about the primary research that I done about the headphones. I have taken screenshots from the results and posted them below.

As these results show that 60% of the responses of this survey are male while only 40% are female, this shows that males seem more interested about headphones. Another question that is shown is I asked how old the people doing this where and most where between the age of 18-24 this also provides us with the knowledge that most of headphones users are of the younger age, also the next question ask what is there favourite headphones company and majority chose beats by dre saying it there favourite brand. The last add was asking what is there favourite type of advert and most said comedy was there favourite type of advert.

Following my research the advert I'm gonna to create is that it shall be about beats headphones and it shall be in an comedic style.

Assignment 1 task 1 Market research

For this post I will be researching the market of headphones because I am making an advert for beats headphones.

I have been looking on the internet and researching headphone adverts on the internet, what I have seen and found out is that there isn't many headphone adverts. There are many different adverts for beats, a product which I am going to advertise. But other then beats adverts there aren't many other head phone advert, the only other advert I found was an ministry of sound headphones, which is bellow.

I found an another advert for a pair of headphones which was skullcandy plus i found another for beats, what the promotes is a different version of beats headphones. So I can still make the advert without restrictions.

Task 8 Bibliography

This bibliography is every link that I have used in all of my Task for assignment 1.

Task 1 types of adverts.
http://www.youtube.com/watch?v=0tpMcyda86I&feature=player_embedded
http://www.youtube.com/watch?v=ieSzsh4hJWI&feature=player_embedded
http://www.youtube.com/watch?v=3xJ-Gag0E0g&feature=player_embedded
http://www.youtube.com/watch?v=ZJjLPi9UwnU&feature=player_embedded
http://www.youtube.com/watch?v=mUCRZzhbHH0&feature=player_embedded

Task 2 Advert styles
http://www.youtube.com/watch?v=MfzNEmqeIWo&feature=player_embedded

Task 3 Advert analysis
http://www.youtube.com/watch?v=ion8qyu2Z4M&feature=player_embedded

Task 4 ASA OFCOM and Banned adverts
http://www.youtube.com/watch?v=hoB58_K9jJs&feature=player_embedded

Task 5 Types of research
No links or files where used.

Task 6 BARB
No links or files where used only one picture.

Task 7 Sources of information in advertising
No links or files where used only a picture of a rate card for the task.

Task 7 Sources of information in advertising

There are large amount of sources of advertising. The reason they need large amounts of advertising is because the of large amounts of advertising they have multiple leads to go off.

Advertising companies gather information by researching things like the product there gonna  advertise. Another example is that they would go on look on a websites like BARB for information about what people watch because it records the views on certain channels and programs

As well as advertising companies looking at websites at BARB they also look at things called rate card which profilings from channels like ITV and BBC on these rate show how much it cost to broadcast an advert during a break, with the rate cards you can work out how much it would cost you to advertise your advert during a certain time. Rate cards are very important to advertisers.

This is one of ITV rates cards and it shows all of the prices.

Task 6 BARB

BARB
BARB is a company that records all the views of TV channels and there progammes. They do every channel that is broadcasted on British television, every single one from ITV2 to Animal planet. All this is very useful for broadcasters. BARB is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, when they are watched and the type of people who are viewing at any one time. Viewing data is collected second-by-second and delivered on a minute-by-minute basis for channels received within the UK. The channel viewed the longest in a clock minute is attributed the viewing of that minute. Viewing at anything other than normal speed (fast forwarding/rewinding live or recorded content) is not reported. The data is available for reporting nationally and at ITV and BBC regional level.But problems with this is that it records when you or someone else flicks through the channels but the good thing it records how many people watch it in a day. But there is a photo below showing  the views in certain week.
The way BARB classifys is that they profile by.

·         Standard Occupational Classification (sometimes called Social Grade by advertising companies) 

·         Psychographics

·         Geodemographics

·         Age

·         Gender