Task 7 Sources of information in advertising

There are large amount of sources of advertising. The reason they need large amounts of advertising is because the of large amounts of advertising they have multiple leads to go off.

Advertising companies gather information by researching things like the product there gonna  advertise. Another example is that they would go on look on a websites like BARB for information about what people watch because it records the views on certain channels and programs

As well as advertising companies looking at websites at BARB they also look at things called rate card which profilings from channels like ITV and BBC on these rate show how much it cost to broadcast an advert during a break, with the rate cards you can work out how much it would cost you to advertise your advert during a certain time. Rate cards are very important to advertisers.

This is one of ITV rates cards and it shows all of the prices.